Health and wellness engagement start-up Truworth Wellness is set to gamify wellbeing in the workplace with a new app that rewards staff for sticking to their health plans.

Based in Jaipur, India, the company employs a team of health professionals who conduct quarterly screenings of more than 600,000 corporate employees across India, the US and Europe. Workers are given personalised wellness plans that encourage mental wellbeing and target stress-related diseases such as hypertension, heart disease and diabetes. 

Looking to boost engagement, Truworth will launch a new gamified ‘Wellness Corner’ app in April. Employees gain benefits for sticking to their health programmes and cheering on colleagues who are trying to do the same. Prizes will come in the form of a currency that workers can exchange for health products. The app will also have an algorithm that helps employees manage their sleep, relationships and overall emotional health.

The initiative taps into growing interest in both gamification and preventative corporate wellness services such as fitness, health-risk assessments, weight management and screenings, which are designed to reduce absence, boost productivity, and improve employees’ quality of life.

For more on how brands are integrating gaming mechanisms into their offerings, see Rebooting Loyalty Programmes and The Gamification of Retail. Check out The Business of Wellbeing and the Wraparound Wellness Update for more on how wellness has transformed from a consumer need into a commercial driver.