• Rethinking Traditional Education: Academic-focused education is failing Gen Z, with only 54% thinking their education has prepared them for future success – a theme we explore in Future-Proof Education. After Gen Z consumers enter the working world, there is a further 10% drop in confidence that their schooling has made them ready for the workplace.

• Embracing Hybridity: A surprising 75% of students want to continue virtual education to some degree after the pandemic, with one in four saying its potential for creativity and innovation resonates with them. See New-Era Education for dynamic remote teaching applications.

• Altruistic Aspirations: Gen Z is looking beyond immediate academic achievement and job-seeking. Some 55% of the survey respondents are hopeful they will find meaningful, global problem-solving work by 2025, rising to 82% by 2030. Modern education initiatives, like those we profile in The Brief, are therefore set to resonate with Gen Z.

• Entrepreneurs Rising: A significant 65% of working Gen Z anticipate they will be running their own business in 10 years, while 47% think entrepreneurship education would help them when transitioning from students to workers.

• Open-Minded Outlook: While only 40% of over-30s feel optimistic about automation in the workplace, 72% of Gen Z feel positive about this growing workplace trend. This perhaps owes to the fact that 84% of this demographic feel confident using technology.

Look out for our 2021 update of The Future Consumer Lifecycle series, rolling out from June 21.