
Published 03 June 2021
In this Three-Minute Trend, Marian Berelowitz, Stylus' US senior editor, spotlights how brands from industries including beauty, telemedicine, supplements, technology and sexual health are innovating ways to help women tackle the array of symptoms. The potential here is vast – one estimate suggests the global menopause market is a $600bn opportunity – especially as the oldest millennials (born 1981-1995) head into their 40s, typically when perimenopause kicks in.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The