Menopause is one of the most interesting overlooked commercial opportunities to surface in the past few years. Since we initially explored the topic in Midlife Women & Wellness, a growing number of brands and start-ups across sectors have awakened to the lucrative potential in helping women navigate this transition, and are doing so with solutions well-attuned to modern mindsets.

In this Three-Minute Trend, Marian Berelowitz, Stylus' US senior editor, spotlights how brands from industries including beauty, telemedicine, supplements, technology and sexual health are innovating ways to help women tackle the array of symptoms. The potential here is vast – one estimate suggests the global menopause market is a $600bn opportunity – especially as the oldest millennials (born 1981-1995) head into their 40s, typically when perimenopause kicks in.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

For more, see the menopause section of Vitamins & Supplements: Top 5 Boomer Opportunities, and watch for our report on Midlife Renewal, publishing July 12, part of Stylus' upcoming Post-Covid Consumer Life Cycle.