
Published 16 November 2023
As explored in Gen X’s Midlife Reset and Baby Boomers Reshape Retirement, consumers over 50 are pioneering new approaches to later life informed by their health and financial status. Experts at the Roar Forward summit (New York, November 9th) gathered to discuss this cohort and examine the business opportunities.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The