
Published 27 January 2023
In the UK, 51% of people find it hard to make new friendships (YouGov, 2022), while 12% of Americans say they have no close companions (American Perspectives Survey, 2021). As part of the push to combat the loneliness epidemic, Lisbon-based app The Breakfast connects strangers in real life over coffee and pastries.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The