
Published 28 June 2021
By 2022, Gen Zers will make up the majority of first-time American parents, according to a survey published this month by US-based creative agency Virtue Worldwide. We highlight this demographic’s emerging family attitudes and their unique parenting styles that brands need to prepare for.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The