
Published 29 August 2022
Coined by TikTok users, ‘quiet quitting’ describes a work attitude rising amongst Gen Z and young millennial employees. These people aren’t actually leaving their jobs, but instead rejecting the idea of “going above and beyond” at work. We unpack this behavioural shift and its implications on the workplace.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The