
Published 04 November 2024
In the US, 35% of counties are “maternal care deserts”, where pregnant people have no access to medical help or nearby birthing facilities (March of Dimes, 2024). To address this issue, American virtual maternity care programme Babyscripts and ride-hailing company Lyft have partnered to provide free rides to maternity care appointments, reducing the distance to accessing care.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The