
Published 03 August 2022
Diet culture and unattainable beauty standards are still ubiquitous. However, an escalating consumer preference for authentic and unfiltered body representation is marking a turning point. Here, we look at how people feel about body positivity, and the latest initiatives pushing the movement forward.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The