
Published 01 October 2020
As the at-home fitness mania we describe in Social-Distancing Strategies loses its novelty, upscale US gym chain Equinox steps in with an entirely outdoor (and well-equipped) gym in Los Angeles. While the city’s climate presents distinct advantages for open-air exertion, the move also underlines the enduring appeal of group fitness.



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Poised to become a nearly $10tn market by 2029 (GWI, 2025), the wellness industry is touching new corners of...