Episode 118: What is Soft Living?

Published 23 February 2024

Authors

Laila Petra

20 min read

In this episode, we join Consumer Attitudes trends researcher, Nienke Creemers, and founder of wellness lifestyle brand Thy.self, Chloé Pierre, in discussing the growing appeal of ‘soft living’ – a movement where people seek fulfilment beyond their career and financial accomplishments. Our conversation delves into the origins of this trend, the resistance it encounters from older generations and various communities, and strategies for brands to adapt to consumers' growing interest in adopting a slower-paced lifestyle.

Episode 118: What is Soft Living?

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Topics

Children & Youth

Cost of Living

Ethics

Health & Wellness

Leisure

Internet Culture

Influencers

Social Media

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