
Published 28 October 2022
As we’ve discussed in Death in the Next Decade and Reframing Death, mourning rituals are evolving. Sustainability is increasingly a concern, as traditional burials involve toxic chemicals and cremations release high levels of carbon dioxide. Enter Transcend, a US start-up aiming to make funerals environmentally friendly by using humans to fertilise trees.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The