Deloitte’s 2024 Gen Z & Millennial Survey: Key Takeaways

Published 05 June 2024

Author
Emilia Morano-Williams
2 min read

In the 13th edition of Deloitte’s annual Gen Z and Millennial Survey, the global consultancy canvassed the opinions of young people from 44 countries to reveal their perspectives on various challenges. We highlight the key statistics about generational attitudes towards sustainability, generative artificial intelligence (AI) and the economy.

Key Stats

77%

Globally, 77% of Gen Zers want to see their government incentivise businesses to act in a more sustainable manner

79%

Worldwide, 79% of millennials want to see their government incentivise businesses to act in a more sustainable manner

79%

Globally, 79% of Gen Zers want to see businesses make it easier for consumers to make eco-conscious choices

81%

Among global millennials, 81% want to see businesses make it easier for consumers to make eco-conscious choices

64%

Some 64% of Gen Zers worldwide say they’d be willing to pay more for sustainable products or services

63%

Globally, 63% of millennials would be willing to pay more for sustainable products or services

40%

Two in five Gen Zers worldwide would consider buying an electric vehicle in an effort to be more sustainable

39%

Globally, 39% of millennials would consider buying an electric vehicle in an effort to be more sustainable

35%

Among global Gen Zers, 35% avoid buying fast fashion in an effort to live more sustainably

39%

Around the world, 39% of millennials avoid buying fast fashion in an effort to live more sustainably

54%

Fifty-four per cent of Gen Zers worldwide have encouraged their employers to adopt more environmentally friendly practices

48%

Globally, 48% of millennials have encouraged their employers to adopt more environmentally friendly practices

24%

Worldwide, 24% of Gen Zers are uncertain about generative AI

26%

More than a quarter of global millennials (26%) are uncertain about generative AI

79%

Among Gen Zers who are frequent users of generative AI, 79% think the tech would improve their work life

86%

Among millennials who are frequent users of generative AI, 86% think the tech will improve their work life

32%

Globally, 32% of Gen Zers said in 2024 that they believe the overall economic situation in their country will improve over the next year

31%

Worldwide, 31% of millennials said in 2024 that they believe the overall economic situation in their country will improve over the next year

48%

Some 48% of global Gen Zers said in 2024 that they expect their personal financial situation to improve

40%

Two in five millennials worldwide expect their personal financial situation to improve, as of 2024

34%

According to 34% of global Gen Zers, the cost of living is the most pressing concern in 2024

40%

The cost of living is the most pressing concern in 2024 according to 40% of millennials worldwide

  • Towards Environmental Action: When it comes to addressing the climate crisis, both Gen Zers and millennials want to see more action from governments (77% of Gen Zers and 79% of millennials) and businesses (79% of Gen Zers and 81% of millennials).

    In the absence of action, a near-equal proportion of both generations (64% of Gen Zers and 63% of millennials) would pay more for sustainable products or services. They’re similarly likely to consider buying an electric vehicle (40% of Gen Zers and 39% of millennials). Millennials are slightly more likely to avoid buying fast fashion (39%, versus 35% of Gen Zers), while Gen Zers are more likely to encourage their employers to act sustainably (54%, versus 48% of millennials).

  • Working with AI: When it comes to using generative AI at work, 24% of Gen Zers and 26% of millennials say they’re uncertain about it. Among those who are frequent AI users, millennials are slightly more optimistic: 86% say generative AI will improve work processes, compared with 79% of Gen Zers.

  • Cautious Economic Optimists: While just under a third of Gen Zers (32%) and millennials (31%) believe the economy will improve over the next year, both generations are more positive about their personal financial situation: some 48% of Gen Zers expect their finances to improve, as do 40% of millennials. Meanwhile, 40% of millennials say the cost of living is their top concern, while 34% of Gen Zers claim the same.