
Published 26 October 2023
In a bid to battle loneliness, people are reorienting their lives around friendships. For some, this entails radical shifts, such as prioritising platonic relationships over romantic ones, or moving house to live near friends. Others are embracing softer approaches, such as scheduling aimless hangouts.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The