
Published 28 May 2020
En route to becoming a $20bn US market by 2024 (BDS Analytics, 2019), the CBD (cannabidiol) market is rapidly maturing. Brands are thus turning their attention to the dozens of other compounds found in cannabis that are yet to be commercially exploited. One that's now emerging in a crop of products is CBN (cannabinol), believed to be highly sedating.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The