Head of Consumer Attitudes & Technology

Consumer Attitudes

American Consumers’ Economic Outlook: Spring 2025

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Emilia Morano-Williams

The <a rel="noopener" href="https://events.fastcompany.com/innovation-festival/" target="_blank">Fast Company Innovation Festival</a> 2026 (New York, September 14-17) gathered business leaders, innovators and entrepreneurs from across sectors to discuss the pressing issues facing consumers and brands. We highlight key themes, including the imperative to adopt a human-centred approach to artificial intelligence (AI), the evolution of ethical business, and the importance of creativity and connection for brands and consumers.

Event Coverage

Three Key Lifestyle Evolutions: Fast Company Innovation Festival 2026

The <a rel="noopener" href="https://events.fastcompany.com/innovation-festival/" target="_blank">Fast Company Innovation Festival</a> 2026 (New York, September 14-17) gathered business leaders, innovators and entrepreneurs from across sectors to discuss the pressing issues facing consumers and brands. We highlight key...

The world of work is in flux. Artificial intelligence (AI) is overhauling both day-to-day tasks and long-term career planning, while evolving skills requirements and workplace social norms are redefining professional identity – leaving workers caught between immediate upheaval and deeper cultural disruption. Stylus identifies 10 trends steering this future and pinpoints how brands can support employees, both professionally and personally.

The world of work is in flux. Artificial intelligence (AI) is overhauling both day-to-day tasks and long-term career planning, while evolving skills requirements and workplace social norms are redefining professional identity – leaving workers caught between immediate upheaval and deeper cultural disruption. Stylus...

10 Work Trends to Watch 27/28

Daily (and mounting) challenges are driving people to prioritise pleasure and easy living, and also inspiring a desire for intensity. People are embracing ‘hard mode’ – appreciating effort for effort’s sake while still modulating how and where they exert themselves. We profile this achievement-orientated mindset and how its adherents are rewriting the rules of ambition and success.

Life on Hard Mode: The New Architecture of Effort & Ambition

Daily (and mounting) challenges are driving people to prioritise pleasure and easy living, and also inspiring a desire for intensity. People are embracing ‘hard mode’ – appreciating effort for effort’s sake while still modulating how and where they exert themselves. We profile this achievement-orientated mindset and how...

Marian Berelowitz

Now comprising <a rel="noopener" href="https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/" target="_blank">a fifth of the US population</a>, Hispanic Americans represent a <a href="https://app.stylus.com/retail-brand-comms/hispanic-marketing-council-summit-26-engaging-america-s-growth-cohort">key growth opportunity</a> – one that brands must work harder to connect with as anti-immigrant raids and rhetoric spur consumer mistrust. Evolving Stylus’s <a href="https://app.stylus.com/consumer-attitudes/america-s-next-gen-latinx">previous reporting</a>, we unpack this phenomenon, alongside Hispanics’ evolving relationship with heritage, their rising cultural influence and confidence, and their new ambitions and aspirations.

Now comprising <a rel="noopener" href="https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/" target="_blank">a fifth of the US population</a>, Hispanic Americans represent a <a...

Hispanic-American Consumers: Heritage Pride, Cultural Clout & Social Tailwinds

Nienke Creemers

At <a rel="noopener" href="https://longevityshow.com/" target="_blank">The Longevity Show</a> (June 26-27, London), experts discussed how to extend people’s <a rel="noopener" href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-health-span" target="_blank">health span</a>. Sessions delved into preventative care, biomarker testing and personalised lifestyle interventions. While speakers endorsed these interventions, they also cautioned against <a href="https://app.stylus.com/consumer-attitudes/meet-the-super-optimisers-tomorrow-s-data-driven-consumers">extreme health optimisation</a>, stressing the value of joy and relaxation for long, healthy and happy lives.

The Longevity Show 2026: Long-Term, Personalised Health Routines

At <a rel="noopener" href="https://longevityshow.com/" target="_blank">The Longevity Show</a> (June 26-27, London), experts discussed how to extend people’s <a rel="noopener" href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-health-span" target="_blank">health span</a>. Sessions delved into...

Consumer sentiment is plummeting, troubled by price hikes, stagnant wages and geopolitical upheaval. The result is a wide-reaching recalibration in what people buy, and how they budget, save, and seek financial support. For brands, this atmosphere of financial uncertainty offers an opportunity to reassess what value means to tomorrow’s budget-aware consumer.

Consumer sentiment is plummeting, troubled by price hikes, stagnant wages and geopolitical upheaval. The result is a wide-reaching recalibration in what people buy, and how they budget, save, and seek financial support. For brands, this atmosphere of financial uncertainty offers an opportunity to reassess what value...

Tomorrow's Cost-Conscious Consumers

As <a rel="noopener" href="https://coeh.ucdavis.edu/research/how-noise-pollution-quietly-affects-your-health" target="_blank">research underlines</a> the negative health impacts of loud environments, consumers are reassessing their relationship with noise. Across leisure, work and public life, people are seeking calmer, quieter spaces that allow them to focus on what matters most. We identify how brands can leverage this changing dynamic, including the products and services poised to boom as a result.

Living with Noise: The Future of Sound & Wellbeing

As <a rel="noopener" href="https://coeh.ucdavis.edu/research/how-noise-pollution-quietly-affects-your-health" target="_blank">research underlines</a> the negative health impacts of loud environments, consumers are reassessing their relationship with noise. Across leisure, work and public life, people are seeking calmer,...

Globally, the percentage of consumers who consider climate change an emergency fell from 71% in 2022 to 58% in March 2026 (<a rel="noopener" href="https://www.deloitte.com/us/en/insights/topics/environmental-social-governance/deloitte-global-sustainable-behaviors-survey.html#sustainability-attitudes-and-beliefs" target="_blank" data-anchor="#sustainability-attitudes-and-beliefs">Deloitte</a>, 2025). While consumers report being <a rel="noopener" href="https://www.businessgreen.com/news/4525517/survey-public-concern-climate-change-remains-despite-growing-fear-conflict" target="_blank">concerned</a>, they’re also <a rel="noopener" href="https://gulfnews.com/opinion/op-eds/climate-fatigue-is-real-why-the-message-no-longer-moves-people-1.500349576" target="_blank">fatigued</a>, <a rel="noopener" href="https://www.theguardian.com/news/ng-interactive/2026/feb/21/under-water-in-denial-is-europe-drowning-out-the-climate-crisis" target="_blank">in denial</a> and <a rel="noopener" href="https://www.kantar.com/uki/inspiration/fmcg/2025-wp-shoppers-struggle-to-juggle-cost-sustainability-and-health" target="_blank">facing financial pressure</a>. Stylus unpacks four contrary sustainability attitudes that inform how people relate to sustainability in 2026 and offers insight into how brands can navigate these contradictions.

Sustainability Paradoxes: Consumer Attitudes Decoded

Globally, the percentage of consumers who consider climate change an emergency fell from 71% in 2022 to 58% in March 2026 (<a rel="noopener" href="https://www.deloitte.com/us/en/insights/topics/environmental-social-governance/deloitte-global-sustainable-behaviors-survey.html#sustainability-attitudes-and-beliefs"...

Pia Benthien

By 2035, the global longevity market is expected to be worth $67bn, up from $27.6bn in 2025 (<a rel="noopener" href="https://www.globenewswire.com/news-release/2026/04/10/3271731/0/en/Longevity-Market-Size-is-Projected-to-Reach-USD-67-03-Billion-by-2035-Caused-by-the-Increasing-Number-of-Age-related-Concerns-Globally-SNS-Insider.html" target="_blank">SNS</a>, 2026). While many longevity therapies remain exclusive, forward-thinking brands are growing by catering to broader audiences, positioning and pricing treatments and products accordingly. Stylus covers how longevity is evolving from an elite aspiration into something accessible and practical.

Democratising Longevity: Longer Lives for Everyone

By 2035, the global longevity market is expected to be worth $67bn, up from $27.6bn in 2025 (<a rel="noopener"...

Today’s investors come from diverse income brackets and have wide-ranging goals, from saving money to purchase a home to accumulating generational wealth. However, as more people put money in financial markets, the need for high-quality money education, trustworthy investing advice and credible platforms has never been higher.

Consumers & Investing: New Financial Attitudes

Today’s investors come from diverse income brackets and have wide-ranging goals, from saving money to purchase a home to accumulating generational wealth. However, as...

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American Consumers’ Economic Outlook: Spring 2025