
Published 26 September 2023
Elspeth Taylor
September-launched Normal Phenomena of Life (NPOL) claims to be the first biodesign lifestyle brand on the market. By pioneering biotech processes, it creates resource-efficient products grounded in circular consumption and reconnection with the natural world.



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Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it...