
Published 01 May 2019
Adidas takes a step closer to closed-loop production with its new 100% recyclable performance running shoe. Made entirely from one material with no glue, the pioneering Futurecraft.Loop can be broken down and reused to create new shoes with zero waste.



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Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it...