In December 2022, Porsche and studio Lusion (UK) debuted Driven by Dreams, a collaborative digital brand purpose presentation. Inspired by Porsche’s visionary Ferry Porsche, the short film uses generative art to visualise the intangible journey of its original 356/1 model’s conception. The creative process is illustrated with motifs such as galactic particles and flowers blooming into chassis-like structures.
Also in December, Nigerian filmmaker Malik Afegbua produced Fashion Show for Elders, an entirely AI-generated catwalk featuring a cast of immaculately dressed (digital) senior models. The project, which underlines the traditional marginalisation and denigration of older people in society, quickly went viral. The response reveals consumer appetite for greater diversity in marketing.