
Published 17 January 2023
Elspeth Taylor
As discussed in our A/W 24/25 Direction Radical, artificial intelligence (AI)-based image generation tools, which create visuals from text prompts, are beginning to disrupt design. We spotlight innovative projects demonstrating how the technology is used inventively – and how brands can avoid the software’s critics.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...