Lush Unveils Its New Green Hub

A standout feature of the Green Hub is its packaging recycling process. Consumers can return their empty pots in-store. These are then sent to the Green Hub and granulated into polypropylene plastic. The shredded pieces are combined with other recycled plastics and remoulded into new pots and bottles. This type of reuse, repurposing and repair showcases Lush’s commitment to a closed-loop recycling system and enables a greater focus on quality ingredients.

Additionally, its dissolved air flotation unit brings the wastewater treatment process in-house. Sludge formed in the tank is sent off for composting, and the clean stream of water is recirculated for use in its granulator plastic washing process before returning in a closed-loop system.

A community focus is also at the core of the Green Hub, with a donations station for charities supporting human, earth and animal care. In 2022, 107,974 products were donated to shelters, hospices and sanctuaries.

Another key element of the Green Hub’s opening was a spotlight on Lush’s regeneration programmes and how it incorporates biodiversity into its supply chains. It emphasised the concept of ‘one health’: “the health of humans, the soil, earth, water and air are all interconnected”, according to Ruth Andrade of Lush’s Regenerative Impact and Earth Care Team. Its range of projects aim to positively contribute to abundant and diverse life on the planet by protecting endangered species and rewilding the landscapes it sources its ingredients from to ensure biodiversity keeps flourishing.

For more on innovative eco-friendly packaging, read Packaging Futures 23/24, and for more sustainable projects empowering community, see Beauty Directions S/S 23: Gather.