Published 18 June 2025

Author
Beauty Team
18 min read

This expressive, youth-focused group of cohorts is dedicated to challenging societal expectation and using make-up to express their unique values, personalities and identity drivers. Plugged-in digitally, the boundaries between the physical and digital worlds is a rich playground for the thriving micro-cohorts of this set, while access to a plethora of culturally diverse ideas, references and beliefs feeds their creative mash-ups.

The three most pertinent, commercial and relevant micro-cohorts driving Disruptive Expression from 2026 to 2028 are the Magical Girls, an update on the Chaotic Post-Perfectionists, and the Ancient Beauty Revivalists.

Summary

Magical Girls

Evolving last year’s Humanoid Futurists, we see a growing desire for playful fantasy where digi aesthetics are balanced out with nostalgic references. The Magical Girls embrace a more whimsical era of self-expression based on childlike wonder and dreamy hyper-feminine aesthetics. 

Chaotic Post-Perfectionists (update)

Continuing as an influential cohort, the Chaotic Post-Perfectionists remain focused on dark, subversive beauty, while bringing in fresh elements of luxury gothic and historical references for a more romantic edge. Gender fluidity, hyper-individualism, unapologetic expression and sexual wellbeing stand as prominent values.

Ancient Beauty Revivalists

Evolving the Cultural Curators from last year, the Ancient Beauty Revivalists remain fuelled by connection with their cultural heritage. This group is bringing ancient beauty practices to the fore with a contemporary edge that speaks to modern needs.

Disruptive Expression 26-28

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Topics

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