With the pandemic making health a headline across consumers’ lives, treating hair and skin concerns from a wellness perspective is the new normal. Collagen is now a shining beacon of beauty and health.

With the collagen market quickly becoming saturated, new brands and launches are having to go one step further to win over customers. Bolstering collagen with other trending ingredients and improving delivery methods are proving two successful ways to do so.

The hugely growing demand for vegan and sustainable products can’t be ignored, and a smart breed of brands is creating plant-based collagen alternatives and ethically minded options.

As the concept of collagen supplements becomes mainstream, the technology is being used for products outside the traditional skincare space with products targeting the hair and also general health, wellbeing and fitness.