
Published 18 February 2025
Alice Leeburn
From celebratory party make-up to fine fragrance and sensorial self-care, beauty and seasonal gifting go hand in hand. Tapping into themes first explored in our A/W 26/27 Beauty Directions, this report offers a wealth of actionable inspiration for festive-focused product and packaging development.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
In this annual suite of demographic reports, we introduce a set of beauty cohorts that will be highly influential for the next three years. These are broken into three macro groups that will evolve annually based on the micro-cohorts that feed them.