CBD At-Cost: Verdant’s Affordable Pricing Strategy

Published 27 March 2020

Author

Disha Daswaney

While CBD is a buzzy ingredient, it is unaffordable for most – 60% of US consumers find it too expensive to use regularly (Verdant, 2020). With the aim of making CBD accessible for more consumers, US wellbeing start-up Verdant shifted its retail model to sell its products at-cost.

CBD At-Cost: Verdant’s Affordable Pricing Strategy

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Topics

Retail

Ingredients

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