Beauty Tech & Devices Trends 2026
Published 18 September 2026
The global home-use beauty devices market is growing at pace and is expected to surge from $14.4bn in 2026 to $21.85bn by 2030 (Research & Markets, 2026). This growth is being driven by rising consumer demand for sophisticated technologies that support skin, hair and personal care goals – from optimised aesthetics and beauty treatments to elevated bathroom experiences and femtech, as well as essential solutions for impending climate-related threats.
Aesthetics & Advanced Treatments
Reimagining Personal Care
Longevity Health Goals
As extreme optimisation and looksmaxxing desires reveal new beauty cohorts like the Opti-Maximalists, brands are developing products catering to aesthetics-driven priorities for better-than-ever skincare results. Technology is playing a key role here, helping consumers boost outcomes with LED devices and medical-led advanced treatments.
As extreme optimisation and looksmaxxing desires reveal new beauty cohorts like the Opti-Maximalists, brands are developing products catering to aesthetics-driven priorities for better-than-ever skincare results. Technology is playing a key role here, helping consumers boost outcomes with LED devices and medical-led advanced treatments.
Aligning with broader shifts towards elevated personal care routines across shaving, bathing and hygiene, brands are harnessing technology to help consumers build better wellbeing practices into their daily regimens. Essential bathroom products are becoming more sophisticated and femtech is gaining attention, while the pressing effects of climate change are encouraging brands to help consumers adapt to changing environmental conditions.
Thanks to health-tracking wearables like Oura and the rise of AI, consumers are highly invested in taking care of their wellbeing through personalised insights for meaningful health outcomes. New technologies are also taking learnings from skincare and bringing longevity goals to the haircare category.
Beauty Tech & Devices Trends 2026
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Beauty Tech & Devices Trends 2026
The global home-use beauty devices market is growing at pace and is expected to surge from $14.4bn in 2026 to $21.85bn by 2030 (Research & Markets, 2026). This growth is being driven by rising...