2023 will be a post-consumerism world, where people will be seeking new ways of living and communing, working and creating, and collaborating and communicating – which move beyond the stale values of consumer culture. Searching for solutions and action, individuals will be looking to brands for help.
London, November 16, 2022 – Stylus, the expert source for trends and insights, has published Look Ahead 2023, a multi-report series that addresses how businesses can recalibrate their relationships with their consumers to better serve them, and casts Stylus’ experts authoritative lens for futureproofing as we head into 2023.
Delivering cross-industry trends that are set to shape consumer lifestyle, products and engagement in the coming year, the research identifies 10 key themes for success. Emerging from a time of discomfort and mounting pressures, consumers are demanding more: more sustainability-driven innovations, more civic-centred commerce, and more representative representation. But is the commercial landscape ready to deliver?
Tessa Mansfield, chief creative officer at Stylus, said: “In 2023, opportunities will open up for brands that embrace an emerging eco-practical consumer mindset. Sustainable and equitable solutions that meet the challenges of the cost-of-living crisis will find success. Our Look Ahead series captures how these insights – and more – can be applied to help your business prepare for what’s coming next.”
A complimentary copy of a bite-sized version of the research can be downloaded here.
The Look Ahead 2023 series covers: Food & Beverage, Hospitality & Leisure, Colour & Materials, Beauty, Fashion, Technology, Retail & Brand Comms, Pop Culture & Media, Consumer Attitudes, and Product Design.
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At Stylus, we uncover trends, predict change, and provide the intelligence that helps businesses prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’re trusted by the world’s leading brands, agencies and businesses: to help them reveal what’s possible, not just predict what’s probable.
Stylus. See past the now.