We spoke to Henry Hidayat, Design Director, NPX, to find out more about how Coates Group uses its Stylus membership to help forge a better future for the brand.
What stood out to you about Stylus trends and insights?
When Stylus was first introduced to us, I was looking through the platform at all of the trends reports and thought: “Wow!” Prior to becoming a Stylus member, I had to search really wide and spend a lot of time finding all the information I needed, whereas now I can access it all in one central place.
After one of our big projects, we used Stylus retrospectively to go back and make sure that what we were doing was still relevant – as by that point in the project timeline, our initial in-house research was already a year old, and we wanted to verify it. Since becoming a Stylus member, we’ve received quite a lot of comments on our new design direction and visual language.
As a Stylus member, we have access to cross-industry reporting. I enjoy exploring the topics that aren’t directly applicable to us. It’s useful to know where other industries are heading, especially with fashion trends. Looking at the Colour & Materials trends and the way [brands] are thinking about sustainability is important, as I know that eventually they’re going to affect us.