What will 2040 look like? Ideas and innovations that currently seem radical will have moved into the mainstream. Anticipate the acceleration of new sectors, and be prepared for fresh challenges. A lot will have changed in consumers’ lifestyles.
London, February 28, 2022 – Stylus, the expert source for trends and insights, has published Consumer of 2040, a multi-report series that casts a cross-industry lens, and spotlights the trends set to transform consumer values and lifestyles over the next two decades. To future-proof and successfully speak to this evolved consumer, new products will need to materialise, and fresh engagement strategies will be required.
This research uncovers key emerging attitudinal, behavioural, demographic and technological shifts across sustainability, inclusivity, wellness, luxury, digital worlds and convenience culture, for all industries.
Highlighting what some consumers will come to expect from beauty in 2040, Lisa Payne, Stylus’ Head of Beauty, explains: “Our elevated eco consciousness will shape purchase behaviours towards buying less, but we will have high expectations of the products we do buy. New levels of multifunctionality will obliterate the need for multiple bottles, jars and tubs and category-specific products. Imagine foundation packed with serum actives, head-to-toe beauty bars and sunscreen supplements.”
A complimentary bite-sized version of the research can be downloaded here.
The Consumer of 2040 research was conducted through the lens of Stylus’ Innovation Platforms. These are six core platforms of cross-industry research – Luxury Perspectives, Convenience Culture, Digital Worlds, Wraparound Wellness, Inclusivity Outlook, and Sustainable Futures – which Stylus believes represent the most challenging and opportunistic areas for industry innovation. The report series also includes a deep dive into generations.
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At Stylus, we uncover trends, predict change, and provide the intelligence that helps businesses prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’re trusted by the world’s leading brands, agencies and businesses: to help them reveal what’s possible, not just predict what’s probable.
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