The modern beauty buyer is ingredient savvy, product hungry and ready to jump on board the trends that will help them achieve their goals and be their most authentic self.
The demand on brands to offer inclusive, sustainable and commercially conscious product has never been greater. The shifts within the men's, and children's personal care market have opened up opportunities within the beauty landscape that make it paramount that if you can't keep up you'll be kept out.
As one of the most dynamic markets, and the needs of consumers and developments in formulation technology evolving at breakneck speed, we pose the question - what are the beauty trends your brand needs to know about, now? And are you ready?
Stylus monitors change signals, consumer behaviours, retail shifts, amongst a breadth of cross-industry insights to path a futureproof strategy for your marketing and product development.