The modern beauty buyer is ingredient savvy, product hungry and ready to jump on board the trends that will help them achieve their goals and be their most authentic self.

The demand on brands to offer inclusive, sustainable and commercially conscious product has never been greater. The shifts within the men's, and children's personal care market have opened up opportunities within the beauty landscape that make it paramount that if you can't keep up you'll be kept out. 

As one of the most dynamic markets, and the needs of consumers and developments in formulation technology evolving at breakneck speed, we pose the question - what are the beauty trends your brand needs to know about, now? And are you ready? 

Stylus monitors change signals, consumer behaviours, retail shifts, amongst a breadth of cross-industry insights to path a futureproof strategy for your marketing and product development.

Discover your brand can apply Stylus trend forecasts to its products and marketing.

Discover a world of new possibilities

 

Stylus Membership is designed to give you the competitive edge. Covering key beauty trends that will future-proof your product and marketing offerings. 

Alongside dedicated access to our member success team, our members’ platform allows you to navigate our expert insights easily, quickly, intuitively and confidently, giving you exclusive access to over 1,500 cross-industry trend reports, webinars, podcasts and videos every year. 

Discover a world of new possibilities

 

Stylus Membership is designed to give you the competitive edge. Covering key beauty trends that will future-proof your product and marketing offerings. 

Alongside dedicated access to our member success team, our members’ platform allows you to navigate our expert insights easily, quickly, intuitively and confidently, giving you exclusive access to over 1,500 cross-industry trend reports, webinars, podcasts and videos every year. 

Are you getting the most out of your future planning? 

 

The Stylus Advisory team is dedicated to helping our members understand the complexities of the future. By identifying the crucial consumer shifts and key industry trends that will affect your business, our experts translate these trends into practical, actionable strategies to enable you to make more informed decisions and capitalise on lucrative white space opportunities.

 

Are you getting the most out of your future planning? 

 

The Stylus Advisory team is dedicated to helping our members understand the complexities of the future. By identifying the crucial consumer shifts and key industry trends that will affect your business, our experts translate these trends into practical, actionable strategies to enable you to make more informed decisions and capitalise on lucrative white space opportunities.

 

Here's how we have worked with our members

Trends Framework

We created a robust trends framework for a European personal care brand that enables them to track the impact of macro trends on their future consumers.

Brand Purpose

We identified key consumer attitudes towards conscious consumerism for a global marketing team to underpin their critical work on brand purpose.

Product Development Strategy

We explored the epigenetic-focused beauty landscape for a US cosmetics brand to identify opportunities for their product development strategy.

Let us show how we can help

Change is happening, faster than ever, and it's happening now. 

Our goal is to give you access to these change signals, prepare you for the future, save you time, and help you prepare your product, engagement and marketing strategies for the future. 

Our team can discuss how consumer trends can inform your business decisions. Whether you need tailored trends with the Stylus Advisory team, or access to our membership service – we can find the right solution for you.  

Reach out and discuss how we can help you today.