
Published 21 February 2024
As we detail in The New Fitness Culture, exercise enthusiasts want to personalise their workouts as they strive for athletic achievement. Convenient tools leverage sophisticated tech – such as artificial intelligence (AI) and biometric analysis – to slot fitness into busy calendars and upgrade routines without the need for expensive personal trainers.



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As artificial intelligence (AI) embeds itself into every corner of daily life, people are (both intentionally and unintentionally) outsourcing reasoning, memory and decision-making to machines. We unpick how AI is altering human cognition – and forcing people to confront how intelligence will be conveyed and experienced...