
Published 21 February 2024
As we detail in The New Fitness Culture, exercise enthusiasts want to personalise their workouts as they strive for athletic achievement. Convenient tools leverage sophisticated tech – such as artificial intelligence (AI) and biometric analysis – to slot fitness into busy calendars and upgrade routines without the need for expensive personal trainers.



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For consumers in China (94%), the US (84%) and the UK (79%), wellness is a top priority (McKinsey, 2025). As demand for convenient, helpful and insightful wellness tools...