
Published 21 February 2024
As we detail in The New Fitness Culture, exercise enthusiasts want to personalise their workouts as they strive for athletic achievement. Convenient tools leverage sophisticated tech – such as artificial intelligence (AI) and biometric analysis – to slot fitness into busy calendars and upgrade routines without the need for expensive personal trainers.



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Already worth a massive $922.66bn, the global consumer electronics market is expected to command $1.76tn by 2034 (Fortune Business Insights, 2026). Alongside stalwart categories like mobile phones and...