Soft Travel
Published 02 April 2026
For many travellers, time away has become a chance to pause, reset and reconnect with themselves in calm, naturerich settings. Trips that offer gentle, restorative ways to support mental and spiritual wellbeing are resonating strongly, as are experiences that draw on thoughtful, placebased traditions and deep cultural knowledge.
Sensory Retuning
Nature’s Healing Power
Mystical Escapes
Travellers are opting for escapes in tranquil, distraction-free settings as an antidote to always-on lifestyles that are leading to overstimulation and burnout – a trend dubbed ‘hushpitality’ by US-headquartered hotel giant Hilton Hotels & Resorts. Tied to this, localised wellness rituals that incorporate healing sounds and darkness are helping to provide moments of introspection.
Travellers are opting for escapes in tranquil, distraction-free settings as an antidote to always-on lifestyles that are leading to overstimulation and burnout – a trend dubbed ‘hushpitality’ by US-headquartered hotel giant Hilton Hotels & Resorts. Tied to this, localised wellness rituals that incorporate healing sounds and darkness are helping to provide moments of introspection.
With more consumers deeming nature pivotal to their physical and mental wellbeing – 87% of Brits believe this to be true (Aviva, 2025) – many are now planning trips around immersion in the natural world. Here, ‘star bathing’ retreats, safaris with a mental and physical wellness bent and gently exhilarating wilderness experiences appeal. For further background, read The Need for Nature.
Interest in spiritual and metaphysical practices is rising: 30% of Americans consult New Age practices, like tarot cards (11%), astrology (28%) and fortune tellers (6%) at least once a year (Pew, 2025). This thinking is permeating the travel sector via retreats that connect with ancient wisdom and nature, celestial getaways and crystal healing ceremonies as consumers seek guidance and meaning.
Soft Travel
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