Hotels Embrace Brand Collaborations
Published 14 April 2023
Innovative hotel operators are extending their appeal to a wider catchment of consumers via strategic and creative partnerships with cross-sector businesses – from fashion and beauty to automotive. Alongside this, hoteliers are offering multi-brand products and services to bolster their social cachet and cultural credibility.
Amplifying the Hotel Experience
Leaning into Likeminded Lifestyles
Partnerships Meet Mass-Niche Needs
From beauty and publishing to home interiors, industrious cross-sector businesses are foraying into the hospitality realm with exciting offerings that aim to delight existing and new brand devotees. Here, new-to-hospitality players are boldly opening their own developments or partnering with established travel operators to attain instant gravitas.
From beauty and publishing to home interiors, industrious cross-sector businesses are foraying into the hospitality realm with exciting offerings that aim to delight existing and new brand devotees. Here, new-to-hospitality players are boldly opening their own developments or partnering with established travel operators to attain instant gravitas.
From next-level hotel book clubs to fast-food-themed suites, consumer product brands are working with accommodation and tourism providers to offer guests exciting opportunities to engage with fashion, culture and culinary indulgence. For more, see Hospitality Brand Spaces: 2023.
Hotel operators are forging alliances with multifarious brands to meet the needs of today’s contemporary tourists. Here, we note a focus on devoted pet parents, discerning canna-tourists, as well as sober-curious and vegan venturers. For further insights into these cohorts, see Meet the Mass-Niche Traveller.
Hotels Embrace Brand Collaborations
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