Colour & Material Directions S/S 2028: Fundamental

Published 14 April 2026

Author

Colour & Materials Team

8 min read

Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it also celebrates the beauty of wear and tear.

This endeavouring spirit is reflected in robust and enduring design. Abundant waste streams are revised into functional new materials and high-tech qualities ensure surfaces can withstand the realities of everyday life. A hardworking colour palette balances bold accents with mineral tones, while other geological touchpoints foster reassurance and a strong connection to earth.

Colour & Material Directions S/S 2028: Fundamental

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