
Published 20 January 2025
At this year’s Consumer Electronics Show (CES, January 7-10, Las Vegas), tech brands presented innovative products, with personalisation driving sophisticated beauty technology. From longevity skincare analytics to solution-driven treatments, customised optimisation comes to the forefront of disruptive technology.
Hyper-personalised beauty experiences are resonating more than ever as consumers demand greater insight into ageing and skin health. Brands are harnessing artificial intelligence (AI) for next-level analysis and results while boosting creativity with personalised virtual try-on experiences.
Hyper-personalised beauty experiences are resonating more than ever as consumers demand greater insight into ageing and skin health. Brands are harnessing artificial intelligence (AI) for next-level analysis and results while boosting creativity with personalised virtual try-on experiences.
Advanced technology is providing more accessible solutions to common issues and pain points in haircare, sexual wellness and personal care.
From the booming aesthetics market to heightening interest in enhanced oral care, beauty technology is evolving to offer improved at-home tech as well as safer alternatives to invasive treatments.



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