Published 19 August 2024

Author

Elizabeth Bennett

The global medical aesthetics market is booming – projected to reach $22.2bn globally by 2025 (Meticulous Research, 2024) – but amidst changing aesthetics, innovation and greater accountability, the category is evolving to offer safer, subtler and more impressive results.

State of Play

Injectables 2.0

Trending Tweakments

Alternative Approaches

The tweakment backlash from celebrities is driving a new look that prioritises sculpting and skin quality over volume. Amidst awareness and education around aesthetics, clinics and practitioners are being held to greater account.

Summary

State of Play	The tweakment backlash from celebrities is driving a new look that prioritises sculpting and skin quality over volume. Amidst awareness and education around aesthetics, clinics and practitioners are being held to greater account.
Injectables 2.0	As consumers increasingly seek out more natural-looking results, injectables that improve skin quality are growing in popularity, while innovation in tweakments that address the lips, chin and jawline from a sculpting and anti-ageing perspective is on the rise.
Trending Tweakments	Advanced microneedling is heralded as the needle-free alternative to Botox and fillers, while developments across lasers and LED are breeding a crop of advanced facials.
Alternative Approaches	With more consumers adopting an East-meets-West approach, facial acupuncture is becoming a popular add-on alongside conventional skincare techniques. Simultaneously, tech innovation is driving a new category of at-home devices, offering clinical-level results at home.

Beauty Aesthetics: What’s Now, What’s Next

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