
Published 05 October 2026
Fatigued by the increasingly transactional nature of social media and the pressure users feel to crowd-please, expect major wins in 2027 from lower-octane, more intimate brand destinations and activations where presence trumps performance and sociability is a distinctly depressurised experience.



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Halloween’s rising status as a pop-cultural festival and the associated spending increase (see below) are raising the brand imperative to get involved. Key engagement strategies across alcohol, apparel, beauty, cannabis, fast food, FMCG and tech include macabre microdrama marketing, provocative comms embracing brand...