AI Brand Comms Tracker: Q3 2026
Published 28 September 2026
It remains to be seen how the explosive recent commentary about an AI armageddon will affect general AI usage. But in e-commerce, many consumers continue to value carefully guard-railed projects (see stat below). We spotlight Q3’s key trends: agentic managers aiming to become default grocery shopping/planning tools, anticipatory commerce and visual search’s evolution into shop-the-scene tech for film, TV and screenshots.
Intuitive Household Agents Convert Conversations into Carts
The Advent of Anticipatory Commerce
Visual Search’s Inspiration-Optimising Evolution
Keying into consumer demand (see stat below), new grocery delivery apps are launching agentic concierges in a bid to become consumers’ default planning tool for groceries – a format offering a major opportunity for supermarkets to maintain their direct relationships with their customers.
Keying into consumer demand (see stat below), new grocery delivery apps are launching agentic concierges in a bid to become consumers’ default planning tool for groceries – a format offering a major opportunity for supermarkets to maintain their direct relationships with their customers.
Evolving nascent experiments from Chinese retail giant Alibaba – see 7: Power Filters Banish Overwhelm in Digital Commerce 26/27 – Amazon is letting consumers set up ultra-targeted notifications to prompt later related purchases. While such tech has proved popular for ultra-practical purposes such as price drops, this more nuanced version hinges on tangential recommendations with a long lead time.
Pioneers in AI-driven visual search are upping its capacity translate inspiration into spending. Two key innovations are shoppable screenshots and TV that syncs with an ecommerce app to generate shoppable feeds.
AI Brand Comms Tracker: Q3 2026
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AI Brand Comms Tracker: Q3 2026
It remains to be seen how the explosive recent commentary about an AI armageddon will affect general AI usage. But in e-commerce, many consumers continue to value...