The Resilient Home

Extreme weather is affecting every region and level of society, while water and electricity scarcity are becoming more common across the globe. For consumers worldwide, housing resilience is growing into a critical concern. Products that enhance protection against heat, flooding and drought, and bolster peace of mind, can significantly improve wellbeing.

Healthy, Low-Impact Homes

While the home is a source of comfort for many, rising awareness of indoor environmental risks is prompting concern. One in four Europeans live in buildings where indoor air quality falls below national standards. In the US, 32% of homeowners report concerns about home health and safety, yet 65% say cost barriers prevent them from making improvements (Healthy Home Study, 2024). Helping consumers turn this heightened awareness into accessible, high-quality and low-impact solutions can reduce anxiety and foster healthier living environments.

Rest, Ritual & Digital Respite

Products that support rest and recovery, mindfulness, and digital disconnection give consumers a sense of agency over experiences that often feel frustratingly elusive. Here, calming neuroaesthetic design cues, analogue controls, and sensor- or AI-driven technologies converge – grounding aesthetics, science and ritual in everyday life.

Joy, Conviviality & Connection

Drawing on insights from nearly 39,000 people across 39 countries, Ikea’s Life at Home 2024 report offers a comprehensive view of how consumers experience joy in their living spaces. Over a third (36%) say enjoyment is important, but only sometimes, rarely, or never fulfilled at home – highlighting strong market potential for products that enhance fun and connection. Hobbies, informal get-togethers and gardens emerge as key sources of pleasure and happiness.