IFA 2024
Published 19 September 2024
Becky Lyon
In the second part of our coverage of IFA, Europe’s biggest consumer electronics show (Berlin, September 6-10), we analyse the pioneering brand efforts evolving circularity in the industry. With repairable products, retrofits and energy efficiency, brands are promoting more sustainable and resilient lifestyles. Privacy and streamlined experiences are also prioritised for discreetly powered home lives.
Homes for a Changing Planet
Life Unwired
Rising temperatures, unpredictable seasons and air pollution are influencing consumers to fine-tune their home environments with comfort-, health- and resilience-boosting appliances. Meanwhile, brands are futureproofing by working towards circularity with repairable and retrofittable products and reducing energy dependency to secure a more sustainable relationship with planetary resources.
Rising temperatures, unpredictable seasons and air pollution are influencing consumers to fine-tune their home environments with comfort-, health- and resilience-boosting appliances. Meanwhile, brands are futureproofing by working towards circularity with repairable and retrofittable products and reducing energy dependency to secure a more sustainable relationship with planetary resources.
Smart appliances, the Internet of Things (IoT), robotics and digital assistants are generating a complex ecosystem of extensive tech in the home. To ensure safe, secure and discreetly powered home lives, brands are developing wireless charging functionality and barrier-free connectivity in products that prioritise privacy and streamlined experiences.
IFA 2024
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