IFA 2024: Part One
Published 19 September 2024
This year, IFA, Europe’s biggest consumer electronics show (Berlin, September 6-10), celebrated its 100-year anniversary. The event was characterised by brands setting out their big visions for the near future. In the first of our two-part coverage, we explore manufacturers’ ambitions to humanise connected homes, where artificial intelligence (AI) is omnipresent and interactions with screens are integrated and lifelike.
Humanising Our Digital Homes
Reimagining the Screen
Electronics are embedded across every touchpoint of our lives. Increasingly powered by AI, appliances now talk to us and each other. Brands are making a conscious effort to diffuse the harmful effects of always-on lifestyles and make these interactions more ambient, personalised and emotional.
Electronics are embedded across every touchpoint of our lives. Increasingly powered by AI, appliances now talk to us and each other. Brands are making a conscious effort to diffuse the harmful effects of always-on lifestyles and make these interactions more ambient, personalised and emotional.
Summary
Humanising Our Digital Homes | Electronics are embedded across every touchpoint of our lives. Increasingly powered by AI, appliances now talk to us and each other. Brands are making a conscious effort to diffuse the harmful effects of always-on lifestyles and make these interactions more ambient, personalised and emotional. |
Reimagining the Screen | Research shows that globally, people spend an average of six hours and 40 minutes looking at screens per day. In response, brands are investing in technology that reimagines the role of the screen as a place for creativity (not just passive consumption) while replicating closer-to-life sound and vision that’s easier on the eyes and ears. |
IFA 2024: Part One
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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