Published 19 September 2024

Author

Becky Lyon

8 min read

This year, IFA, Europe’s biggest consumer electronics show (Berlin, September 6-10), celebrated its 100-year anniversary. The event was characterised by brands setting out their big visions for the near future. In the first of our two-part coverage, we explore manufacturers’ ambitions to humanise connected homes, where artificial intelligence (AI) is omnipresent and interactions with screens are integrated and lifelike.

Humanising Our Digital Homes

Reimagining the Screen

Electronics are embedded across every touchpoint of our lives. Increasingly powered by AI, appliances now talk to us and each other. Brands are making a conscious effort to diffuse the harmful effects of always-on lifestyles and make these interactions more ambient, personalised and emotional.

Summary

Humanising Our Digital Homes

Reimagining the Screen

Research shows that globally, people spend an average of six hours and 40 minutes looking at screens per day. In response, brands are investing in technology that reimagines the role of the screen as a place for creativity (not just passive consumption) while replicating closer-to-life sound and vision that’s easier on the eyes and ears.

IFA 2024: Part One

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