Cleaning & Laundry Trend Evolutions 26/27

Published 24 October 2025

Author

8 min read

Sustainability, wellness and design are driving innovation in cleaning and laundry. From biodegradable pods to fragrance-led luxury launches, brands are responding to shifting consumer priorities. We explore how emerging disruptors and established players are elevating garment care, home hygiene and product aesthetics across the evolving lifestyle landscape.

Inviting Interactions

The Luxury Laundry Opportunity

Greater Garment Care

The Green Clean

Well-designed utility rooms and attractive appliances appeal to design-minded consumers who don’t want to compromise on the aesthetic of their home while keeping cleaning and laundry supplies well organised.

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As explored in Cleaning Innovations 25/26: Laundry & Aftercare, fragrance-first fabric care offerings are capturing consumers with products that elevate laundry from mere routine to sensorial ritual. Catering to jetsetters, travel-sized products help keep clothing refreshed and ready for all eventualities.

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Specially formulated detergents offer greater care for clothes, extending garment longevity and refreshing fabric while fighting stains and odours. Elsewhere, gentle and unscented formulas keep laundry clean without irritating sensitive skin or triggering allergies.

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Small brands are disrupting the home care and laundry sector with environmentally conscious and non-toxic products that resonate with consumer concerns around health and sustainability. Plastic-free products in recyclable packaging and garment care formulas focused on extending clothing lifespans help to combat mounting waste challenges.

Cleaning & Laundry Trend Evolutions 26/27

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Topics

Appliances

Consumer Electronics

Fragrance

Health & Wellness

Home & Interiors

Hygiene

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