Cleaning & Laundry Trend Evolutions 26/27
Sustainability, wellness and design are driving innovation in cleaning and laundry. From biodegradable pods to fragrance-led luxury launches, brands are responding to shifting consumer priorities. We explore how emerging disruptors and established players are elevating garment care, home hygiene and product aesthetics across the evolving lifestyle landscape.
Inviting Interactions
The Luxury Laundry Opportunity
Greater Garment Care
The Green Clean
Well-designed utility rooms and attractive appliances appeal to design-minded consumers who don’t want to compromise on the aesthetic of their home while keeping cleaning and laundry supplies well organised.
Well-designed utility rooms and attractive appliances appeal to design-minded consumers who don’t want to compromise on the aesthetic of their home while keeping cleaning and laundry supplies well organised.
Summary
Inviting Interactions | Well-designed utility rooms and attractive appliances appeal to design-minded consumers who don’t want to compromise on the aesthetic of their home while keeping cleaning and laundry supplies well organised. |
The Luxury Laundry Opportunity | As explored in Cleaning Innovations 25/26: Laundry & Aftercare, fragrance-first fabric care offerings are capturing consumers with products that elevate laundry from mere routine to sensorial ritual. Catering to jetsetters, travel-sized products help keep clothing refreshed and ready for all eventualities. |
Greater Garment Care | Specially formulated detergents offer greater care for clothes, extending garment longevity and refreshing fabric while fighting stains and odours. Elsewhere, gentle and unscented formulas keep laundry clean without irritating sensitive skin or triggering allergies. |
The Green Clean | Small brands are disrupting the home care and laundry sector with environmentally conscious and non-toxic products that resonate with consumer concerns around health and sustainability. Plastic-free products in recyclable packaging and garment care formulas focused on extending clothing lifespans help to combat mounting waste challenges. |
Cleaning & Laundry Trend Evolutions 26/27
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
