
Published 02 April 2026
Bold, dopamine-boosting colour combinations, soft-focus prints in soothing shades, and whimsical characters and hand-drawn flourishes are driving desire in stationery and kids’ decor. Informed by the expressive playfulness and versatility of our A/W 27/28 Design Direction Pulse, we spotlight eight trends influencing product development across age groups for back to school 2027.
See also Back to School 2027: Fashion Trends.



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Bold, dopamine-boosting colour combinations, soft-focus prints in soothing shades, and whimsical characters and hand-drawn flourishes are driving desire in stationery and kids’ decor. Informed by the expressive playfulness and versatility of our A/W 27/28 Design Direction