
Published 19 June 2023
With Gen Zers looking for more low-fi and genteel ways to unwind (read Gen Z Leisure Trends: 2023), many are turning to recreational fishing as a quiet and mindful pursuit – particularly in the UK and China. Here lies a fertile opportunity for savvy, modern brands to provide age-appropriate equipment, events and facilities for this youthful cohort of anglers.



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The contours of luxury leisure are being redrawn. Where once status was articulated through possessions, today's affluent consumers are investing in how they move, recover, create and connect. From precision-performance training hubs and full-body imaging to regenerative retreats and premium gaming, brands sharp enough...