
Published 19 June 2023
With Gen Zers looking for more low-fi and genteel ways to unwind (read Gen Z Leisure Trends: 2023), many are turning to recreational fishing as a quiet and mindful pursuit – particularly in the UK and China. Here lies a fertile opportunity for savvy, modern brands to provide age-appropriate equipment, events and facilities for this youthful cohort of anglers.



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Cruises are supercharging their entertainment offerings and introducing unique itineraries to align with the passions of different cohorts, from ardent sports fans to flavour-curious foodies. Furthermore, ethically minded passengers will be reassured to learn about the industry’s advancement with lower-impact vessels...