
Published 16 December 2021
The massive popularity of gummy vitamins (which saw 137% year-on-year growth in the US last year, NMI, 2021) is spurring creative new candy-inspired formats for supplements. We spotlight five recently launched products from US brands, from next-gen gummies to functional lollipops and jelly beans.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.