
Published 16 December 2021
The massive popularity of gummy vitamins (which saw 137% year-on-year growth in the US last year, NMI, 2021) is spurring creative new candy-inspired formats for supplements. We spotlight five recently launched products from US brands, from next-gen gummies to functional lollipops and jelly beans.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....