
Published 16 December 2021
The massive popularity of gummy vitamins (which saw 137% year-on-year growth in the US last year, NMI, 2021) is spurring creative new candy-inspired formats for supplements. We spotlight five recently launched products from US brands, from next-gen gummies to functional lollipops and jelly beans.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...