
Published 07 February 2023
As covered in Whisky 2023: Sector Outlook, spirits brands worldwide are experimenting with new ways to boost the eco credentials and flavour profiles of their whiskies. Researchers at Edinburgh’s Heriot-Watt University may soon provide a solution, as they begin a six-year project to bring extinct barley species back into production.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...