
Published 07 February 2023
As covered in Whisky 2023: Sector Outlook, spirits brands worldwide are experimenting with new ways to boost the eco credentials and flavour profiles of their whiskies. Researchers at Edinburgh’s Heriot-Watt University may soon provide a solution, as they begin a six-year project to bring extinct barley species back into production.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.