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Iceland & Utilita’s Cost-Cutting Initiative

Published 26 August 2022

2 min read

With cash-strapped consumers facing soaring inflation rates, frozen food retailer Iceland has teamed up with energy supplier Utilita (both British) to

Starting in September, the initiative seeks to stretch household budgets by identifying the most cost-effective cooking rituals. Economical at-home chefs can attend free workshops across the UK, which will uncover 15 ways to slash energy bills, as well as five methods to save up to £604 ($711) per year when cooking. Also, Iceland will include instructions on its product packaging, detailing how to cook them in the most energy-efficient way.

Iceland and Utilita argue that households could drop their cooking annual energy usage by 60-90% by adjusting their cooking habits. According to their research, an electric cooker is the most expensive cooking method, costing 87p per day to operate – amounting to £316 ($372) per year.

With 42% of households depending on their oven for at-home dining, the Shop Smart, Cook Savvy campaign spotlights cost-saving alternatives. The findings suggest a microwave may be the most economical appliance, costing 8p a day, and £30 ($35) annually. Similarly thrifty options include slow cookers (16p per day) and air fryers (14p per day) – both brands are selling discounted Tower Housewares air fryers.

Other proposed cost-saving hacks include batch-cooking – which supposedly saves £158 ($186) annually – and avoiding overfilling the kettle, cutting costs by £19 ($22) a year.

These clever incentives offer cash-strapped consumers a plethora of practical, frugal and energy-efficient ways to use their kitchens – a pertinent approach as utility prices continue to soar.

 

Get in touch so a member of the Stylus team can explain how your business can harness the power of trends and insights like these – and more.

Starting in September, the initiative seeks to stretch household budgets by identifying the most cost-effective cooking rituals. Economical at-home chefs can attend free workshops across the UK, which will uncover 15 ways to slash energy bills, as well as five methods to save up to £604 ($711) per year when cooking. Also, Iceland will include instructions on its product packaging, detailing how to cook them in the most energy-efficient way.

Iceland and Utilita argue that households could drop their cooking annual energy usage by 60-90% by adjusting their cooking habits. According to their research, an electric cooker is the most expensive cooking method, costing 87p per day to operate – amounting to £316 ($372) per year.

With 42% of households depending on their oven for at-home dining, the Shop Smart, Cook Savvy campaign spotlights cost-saving alternatives. The findings suggest a microwave may be the most economical appliance, costing 8p a day, and £30 ($35) annually. Similarly thrifty options include slow cookers (16p per day) and air fryers (14p per day) – both brands are selling discounted Tower Housewares air fryers.

Other proposed cost-saving hacks include batch-cooking – which supposedly saves £158 ($186) annually – and avoiding overfilling the kettle, cutting costs by £19 ($22) a year.

These clever incentives offer cash-strapped consumers a plethora of practical, frugal and energy-efficient ways to use their kitchens – a pertinent approach as utility prices continue to soar.

 

Get in touch so a member of the Stylus team can explain how your business can harness the power of trends and insights like these – and more.