
Published 13 April 2023
With 14% of global rain-fed arable farmland suffering moderate to extreme levels of drought last year (McKinsey, 2022), many common crops are in danger of profound disruption. Belgian design agency Publicis Groupe Benelux is using packaging as a tool to educate consumers about the future consequences of these water shortages on their everyday diets.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....