
Published 13 April 2023
With 14% of global rain-fed arable farmland suffering moderate to extreme levels of drought last year (McKinsey, 2022), many common crops are in danger of profound disruption. Belgian design agency Publicis Groupe Benelux is using packaging as a tool to educate consumers about the future consequences of these water shortages on their everyday diets.



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Japanese ingredients and flavours are shaping new and compelling products and experiences across the global food and beverage landscape. From konbini-inspired creativity and playful flavour mash‑ups to novel sweet-and-savoury twists, Japan sets the pace for innovative product development – be it game-changing...