To mark the UN 2023 Water Conference (March 22-24, New York), the agency created The Drop Store, a collection of conceptual supermarket products that demonstrate how food staples will be impacted by water insecurity. Items include bottles of discoloured drinking water and small quantities of foodstuffs like corn, cheese, salmon, meat and potatoes marked with super-inflated prices reflecting future shortages. Meanwhile, pill-like pizza-flavoured disks represent the potential failure of key crops like wheat, tomatoes and olives, and packs of dried insect protein offer a replacement for water-intensive livestock.
Each product features a label to denote the type of water crisis connected to it – including drought, flooding and pollution – whilst an on-pack QR code takes the consumer to a webpage with a plethora of information about water scarcity’s impact. For further insights, read Food Packaging Pathways 2023: Labelling Focus.