
Published 13 April 2023
With 14% of global rain-fed arable farmland suffering moderate to extreme levels of drought last year (McKinsey, 2022), many common crops are in danger of profound disruption. Belgian design agency Publicis Groupe Benelux is using packaging as a tool to educate consumers about the future consequences of these water shortages on their everyday diets.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...