
Published 14 June 2024
With gut health now a mainstream buzzword – 86% of consumers in the US, Canada, the UK and Australia say they’re aware of the importance of maintaining their gut health (MyFitnessPal, 2024) – but misinformation rampant across social media, nutrition-focused brands are finding opportunities in providing clear and actionable information.



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As the wellness benefits and social implications of leading a more mindful lifestyle continue to surface, the sober-curious movement continues to grow and diversify. In lockstep with this movement, investment and innovation in the no-to-low alcohol market is soaring, with brands providing flavourful drinks that fit...