
Published 20 December 2024
In 2025, more than ever, food and drink will represent personal identities, belief systems and even social status. A heightened sense of vigilance will prevail amongst consumers as food safety and integrity becomes more urgent, fuelling calls for legislative reforms. While bolstering the wellbeing of ageing populations, tomorrow’s edibles will also deliver flavourful joy, playfulness and inspiration.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
As the wellness benefits and social implications of leading a more mindful lifestyle continue to surface, the sober-curious movement continues to grow and diversify. In lockstep with this movement, investment and innovation in the no-to-low alcohol market is soaring, with brands providing flavourful drinks that fit...