Published 07 October 2024

5 min read

In 2025, more than ever, food and drink will represent personal identities, belief systems and even social status. A heightened sense of vigilance will prevail amongst consumers as food safety and integrity becomes more urgent, fuelling calls for legislative reforms. While bolstering the wellbeing of ageing populations, tomorrow’s edibles will also deliver flavourful joy, playfulness and inspiration.

2025: Food & Beverage

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Gen Alpha Food + Drink Trends: 25/26

Gen Alpha Food + Drink Trends: 25/26

Gen Alpha Food + Drink Trends: 25/26

Gen Alpha Food + Drink Trends: 25/26

Gen Alpha Food + Drink Trends: 25/26

Despite the ascending purchase potential of Gen Alpha (born 2010–2024, aged 0-15)  – whose spend will top $5 trillion by 2029 (

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