Colour

A commercially driven palette emerged from the Pre-Fall 24 shows, with graphic black and white offsetting uplifting brights like sunshine yellow and tomato red. Spicy browns throw an autumnal twist into the mix, complementing luxe neutrals, warm peachy pastels and cool baby blues.

Fabric

This concise shopping list of key fabrics delivers early indications of the key fabric trends we can expect to see next autumn, with the evolution of lace and crochet or cutwork effects adding a feminine contrast to classic shirtings, tweeds, and the ongoing mood for double-denim effects.

Print & Pattern

Pre-season print and pattern direction is more about developing existing looks than pointing us in any new directions – more evolutionary than revolutionary. So expect to see the ongoing mood for stripes, border placements, seasonal blooms, and the perennial skins and spots.

Key Looks

Pre-Fall 24 delivered some strong key looks with the potential for commercial development across all levels of the market – from tailoring updates and the modish 60s, to couture-style glamour, 80s disco fever, classic nautical looks, and even a playful visit to the circus, which could translate well for party deliveries.

Key Items

The Pre-Fall collections are all about updating current bestsellers and core wardrobe basics with new fashion twists – delivering a sense of newness, but still tempered with an overt sense of commerciality. Pre-Fall 24 gives us pieces that will blend into whatever new seasonal trends emerge from the big four fashion capitals for A/W 24.

Footwear & Accessories

The pre-season collections always deliver on commercial key items, and Pre-Fall 24 doesn’t disappoint in the footwear and accessories categories. Our top five takeaways include easy-win updates for cold weather wear, bags, shoes and sunglasses, as well as a fun hosiery-based styling statement.