Published 31 January 2024

Authors
10 min read

The latest Pre-Fall collections kicked off the upcoming A/W 24 season, dropping early indications of the colours, fabrics and key items we can expect to see develop into the trends that will take us through into next spring. And while there are no big surprises, the runways and lookbooks delivered lots of commercially driven looks.

Colour

Fabric

Print & Pattern

Key Looks

Key Items

Footwear & Accessories

A commercially driven palette emerged from the Pre-Fall 24 shows, with graphic black and white offsetting uplifting brights like sunshine yellow and tomato red. Spicy browns throw an autumnal twist into the mix, complementing luxe neutrals, warm peachy pastels and cool baby blues.

A commercially driven palette emerged from the Pre-Fall 24 shows, with graphic black and white offsetting uplifting brights like sunshine yellow and tomato red. Spicy browns throw an autumnal twist into the mix, complementing luxe neutrals, warm peachy pastels and cool baby blues.

Summary

Colour

A commercially driven palette emerged from the Pre-Fall 24 shows, with graphic black and white offsetting uplifting brights like sunshine yellow and tomato red. Spicy browns throw an autumnal twist into the mix, complementing luxe neutrals, warm peachy pastels and cool baby blues.

Fabric

This concise shopping list of key fabrics delivers early indications of the key fabric trends we can expect to see next autumn, with the evolution of lace and crochet or cutwork effects adding a feminine contrast to classic shirtings, tweeds, and the ongoing mood for double-denim effects.

Print & Pattern

Pre-season print and pattern direction is more about developing existing looks than pointing us in any new directions – more evolutionary than revolutionary. So expect to see the ongoing mood for stripes, border placements, seasonal blooms, and the perennial skins and spots.

Key Looks

Pre-Fall 24 delivered some strong key looks with the potential for commercial development across all levels of the market – from tailoring updates and the modish 60s, to couture-style glamour, 80s disco fever, classic nautical looks, and even a playful visit to the circus, which could translate well for party deliveries.

Key Items

The Pre-Fall collections are all about updating current bestsellers and core wardrobe basics with new fashion twists – delivering a sense of newness, but still tempered with an overt sense of commerciality. Pre-Fall 24 gives us pieces that will blend into whatever new seasonal trends emerge from the big four fashion capitals for A/W 24.

Footwear & Accessories

The pre-season collections always deliver on commercial key items, and Pre-Fall 24 doesn’t disappoint in the footwear and accessories categories. Our top five takeaways include easy-win updates for cold weather wear, bags, shoes and sunglasses, as well as a fun hosiery-based styling statement.

Pre-Fall 24 Trends Round-Up

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Fashion Directions S/S 2026

Fashion Directions S/S 2026

Fashion Directions S/S 2026

Fashion Directions S/S 2026

Fashion Directions S/S 2026

Our S/S 26 Fashion Directions provide inspiration for future product development, merchandising and marketing. This season, we explore dreamy simplistic nostalgia, extravagant maximalism, and a fresh take on bohemian aesthetics in three highly commercial trend evolutions.

1 / 10